Digital Marketing: Analytics and Strategy Career Accelerator

Fast-track your digital marketing career

Step up your leadership game in this 6-month online program where industry experts will teach you the latest in how to:

  • Design a digital marketing strategy that gets results
  • Influence decisions with data and reporting
  • Build and lead a high-performing digital team

Starts 9 October 2023. Limited places available.

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Learn with Australia’s #1 Business School and Industry Experts

We’re excited to be an industry partner because the curriculum is different from other digital marketing programs and bootcamps in that it addresses many of the gaps we’re seeing in the workforce today.”

Kyle Byers

Director of Organic Search, Semrush

This is the type of education I wish I’d had coming up the ranks in my digital marketing career. I’m particularly excited by the Industry Project where learners have the opportunity to put their new skills to work in a real-life scenario, and build a portfolio of evidence”

Claire du Preez

Global Marketing Director, CCi

The Career Accelerator allows us to collaborate with leading industry practitioners and bring their authentic challenges into the curriculum to ensure students achieve tangible job outcomes and work-ready capabilities."

Professor Ping Xiao

Associate Professor of Marketing at Melbourne Business School

Learn with Australia’s #1 Business School and Industry Experts

  • We’re excited to be an industry partner because the curriculum is different from other digital marketing programs and bootcamps in that it addresses many of the gaps we’re seeing in the workforce today.”

    Kyle Byers

    Director of Organic Search, Semrush

  • This is the type of education I wish I’d had coming up the ranks in my digital marketing career. I’m particularly excited by the Industry Project where learners have the opportunity to put their new skills to work in a real-life scenario, and build a portfolio of evidence”

    Claire du Preez

    Global Marketing Director, CCi

  • The Career Accelerator allows us to collaborate with leading industry practitioners and bring their authentic challenges into the curriculum to ensure students achieve tangible job outcomes and work-ready capabilities."

    Professor Ping Xiao

    Associate Professor of Marketing at Melbourne Business School

3 Courses. 1 Industry Project. A lifetime of impact.

Design and communicate a winning strategy that's sure to get attention

Confidently optimise a multi-channel strategy for ongoing performance

Become the digital marketing leader everyone admires. Build, manage and lead high-performing teams

Prove your new skills and build a portfolio of evidence in a real-world project

Set and achieve goals, master productivity, build your influence, and improve your decision-making powers. Become a better all-round professional with the support of your dedicated coach.

For a more detailed course breakdown, download the program brochure

This isn’t your typical online program.

This is a Career Accelerator.

A career-first learning experience tailored to help you go further, faster.

Gain so much more than just the technical skills

Don't just learn to do the role, learn to be the most valuable member of the team. Gain the technical skills you need to do the role well, AND the human and commercial skills you need to compete both now and in the future.

Prove yourself in a real-world project

Apply your learning to a real-world scenario with a live business case. Work as part of a team to solve a current business challenge, and build a portfolio of evidence in the process.

Tailor your experience to your goals

Work with a dedicated Career Coach and Success Manager to proactively set your career goals and build the path that gets you where you need and want to go.

Get recognised by Australia’s #1 Business School

Get your new competencies and capabilities recognised when you earn a certificate from Melbourne Business School on completion of your program.

  • Gain so much more than just the technical skills

    Don't just learn to do the role, learn to be the most valuable member of the team. Gain the technical skills you need to do the role well, AND the human and commercial skills you need to compete both now and in the future.

  • Prove yourself in a real-world project

    Apply your learning to a real-world scenario with a live business case. Work as part of a team to solve a current business challenge, and build a portfolio of evidence in the process.

  • Tailor your experience to your goals

    Work with a dedicated Career Coach and Success Manager to proactively set your career goals and build the path that gets you where you need and want to go.

  • Get recognised by Australia’s #1 Business School

    Get your new competencies and capabilities recognised when you earn a certificate from Melbourne Business School on completion of your program.

Download the Program Brochure to access:

  • Module content breakdown
  • Industry Expert profiles
  • Payment plans & tuition details

*Required Field

FAQs

How much does this program cost?

Why choose a career accelerator?

Do I need to attend classes at certain times?

How is the program delivered?

What are the entry requirements?

What is the role of the industry and employer partners?

The tuition fee for this program is AU$12,850 (includes GST). Ask your Enrolment Advisor about our once-off, monthly and other flexible payment plans here.

Career accelerators deliver the technical skills needed to perform in real-world roles, the understanding necessary to translate those abilities into meaningful value, the human skills crucial for gaining and retaining jobs, and the reflective capabilities essential for ongoing growth.

The majority of learning requirements can be completed asynchronously, in your own time. While attendance is strongly recommended for live webinar sessions and masterclasses, recordings will be made available at the conclusion of each session.

Live classes run mid week and outside of standard working hours.

The program is delivered entirely online through a virtual learning environment which is accessible from your personal computer or smartphone. Your personal Success Manager will be available to offer support and guide you through your learning journey.

Entry Requirements:

  • You can either supply an academic certificate (a minimum of an undergraduate degree).
  • OR a 1-2 page CV demonstrating a minimum of 2 years work experience in marketing, digital marketing or communications, plus a supporting letter from your employer (if available).
  • If you don’t meet the criteria of Option 1 or 2, please book a call with an Enrolment Advisor for further discussion and consideration.

Supporting documents required:

  • A 500-word personal statement answering a series of questions provided by an Enrolment Advisor.
  • A copy of your proof of identity in the form of a passport/drivers license or birth certificate.
  • Language proficiency test results (if you haven’t completed university study in English)

These partners add industry experience to coursework development, share tech expertise and play a direct role in the portfolio project design. Through their insight into the ever-changing landscape in the digital economy, they ensure learners develop skills aligned to workplace demand, offer exposure to employer networks and open up access to job opportunities.

FAQs

The tuition fee for this program is AU$12,850 (includes GST). Ask your Enrolment Advisor about our once-off, monthly and other flexible payment plans here.

Career accelerators deliver the technical skills needed to perform in real-world roles, the understanding necessary to translate those abilities into meaningful value, the human skills crucial for gaining and retaining jobs, and the reflective capabilities essential for ongoing growth.

The majority of learning requirements can be completed asynchronously, in your own time. While attendance is strongly recommended for live webinar sessions and masterclasses, recordings will be made available at the conclusion of each session.

Live classes run mid week and outside of standard working hours.

The program is delivered entirely online through a virtual learning environment which is accessible from your personal computer or smartphone. Your personal Success Manager will be available to offer support and guide you through your learning journey.

Entry Requirements:

  • You can either supply an academic certificate (a minimum of an undergraduate degree).
  • OR a 1-2 page CV demonstrating a minimum of 2 years work experience in marketing, digital marketing or communications, plus a supporting letter from your employer (if available).
  • If you don’t meet the criteria of Option 1 or 2, please book a call with an Enrolment Advisor for further discussion and consideration.

Supporting documents required:

  • A 500-word personal statement answering a series of questions provided by an Enrolment Advisor.
  • A copy of your proof of identity in the form of a passport/drivers license or birth certificate.
  • Language proficiency test results (if you haven’t completed university study in English).

These partners add industry experience to coursework development, share tech expertise and play a direct role in the portfolio project design. Through their insight into the ever-changing landscape in the digital economy, they ensure learners develop skills aligned to workplace demand, offer exposure to employer networks and open up access to job opportunities.